We define your brand’s sound. Then we match everything you make to it.
See why ↓Everydetail of your brandhas been defined.Except what people hear…
- Video & social
- TV & radio
- Streaming audio
- Phone & hold music
- In-location music
If sound is part of the brand experience,it should be part of the brand system.
Finally, a system that makes your brand recognizable by sound.Everywhere.
- One reference point. Every piece of audio is checked against the same Brand Sound Core.
- Shared rules. Your team or agency gets a clear sound brief, so every spot starts on-brand.
- It holds over time. Next year’s campaign still sounds like this year’s brand.
Sonic identity 101
How your sonic identityis built.
Original WeKnowSound demo
It starts with one melody, built to be heard everywhere your brand shows up. Then we arrange it for everything you make, from a two-second logo to a full campaign.
In this example, the same melody becomes warm, confident or bright—matching the feeling of each story while keeping the brand recognizable.
The melody
One melody becomes your sonic signature.
Every story
Same melody. Different feeling.
Every use
Built for every place your brand is heard.
- Sonic logoThe end of every spot
- Brand musicVideos, events, campaigns, ads
- SocialReels, shorts and posts
- TV & radioEvery ad, every length
- Streaming & podcastsAudio ads and sponsorships
- Hold audioWhat every caller hears
- In-locationLobbies, branches and stores
The melody at its simplest. Next, see what it becomes at full scale.
This viewer is blocking audio. Open the page in Safari or Chrome to hear it.
Industry reference — at full scale
Reference:Mastercard
One melody, adapted across markets, formats and moments, from a short sonic logo to full campaign music.
Using one identity for many expressions.
The shortest expression
See it at full scale
The melody expanded
The same source reimagined
Shown for reference only. Not WeKnowSound work. Mastercard’s sonic brand and all footage belong to Mastercard and its creative teams.
What a sonic identity looks like once it has been running for years.
Heard,not seen.
-
—
-
—
-
—
-
—
-
—
-
—
These brands don’t all sound alike. They sound like themselves.
Shown for reference only. Not WeKnowSound work. All sonic logos belong to their respective brands.
We buildbrandidentityyou canhear.
What we build.What you get.
We build the system. We train your team. Then it’s yours to use.
Brand Sound CoreA one-page sound definition
What your brand sounds like, in plain words. The reference every piece of audio gets checked against.
Sonic ParametersRules for every creative call
How your brand should feel, move and sound. And where it shouldn’t go, so decisions aren’t guesswork.
Range of ExpressionQuiet, everyday and loud versions
A map for every kind of content. How the sound shifts from a hold message to a big campaign.
ReferencesA library you can hear
Real examples of on-brand and off-brand. So your team hears the difference instead of guessing.
Original SoundFinished audio, ready to use
Your melody, sonic logo, brand theme and adaptations. Produced and delivered in the formats your teams need.
PlaybookOne playbook for everyone
What to use, where and how. So your team or agency moves fast without guessing.
How it works
Listen
The Snapshot. We sit down with your team or agency, audit your current audio, and show you the gap.
Build
We write your melody and produce your sonic logo and brand theme. Delivered in one month.
Run
The Guide. Your team or agency gets a clear sound brief for every spot, and we keep it on-brand all year.
Experience behind the system
Cody Clark
Founder, WeKnowSound
- Former Senior Creative, amp sound branding / Landor / WPP
- Former Head of Creative, PHMG
- Songwriter, Prescription Songs / Kobalt
- Former touring guitarist, Capitol Records
Credited work
Be Premier
Signature sound for Premier Sotheby’s International Realty. An original score, performed by the Royal Philharmonic Orchestra at Abbey Road Studios.
Created by Cody Clark and Joe Dickinson at PHMG, where Cody was Head of Creative. Not WeKnowSound work.
Watch on YouTube ↗Pricing
Build your brand sound.
Three ways in: a first read, a one-time build, or a year-long partnership.
Snapshot
$750
One time
Your brand’s sound direction, documented and ready to build from.
- A listening session with your team
- An audit of your current audio: ads, video and hold
- Your brand and your current audio plotted on a sound map, so you see the gap between how you sound and how you should
- References (starter list) — on-brand music to use right now, while you build
Build
$10,000
One time · delivered in one month
The Snapshot, plus:
- Brand Sound Core — your one-page sound definition
- Original Sound — your melody, 1 sonic logo, and one brand theme in :15, :30 and :60
- Playbook (one-page) — the dos and don’ts of your sound: what to use, where and how
Yours to keep.
The Guide · Recommended
$2,500/month
12-month partnership · $30,000 total
Your brand keeps creating. We keep it sounding like you.
New campaigns. New content. Different agencies and production partners. We provide the ongoing creative direction, music curation, and testing to make sure every sound choice strengthens your brand.
Everything in Snapshot and Build, plus:
- Sonic Parameters — rules for every creative call
- Range of Expression — quiet, everyday and loud versions
- References (full library) — on-brand and off-brand examples your team can hear
- Original Sound — 3 brand themes total, including the one from Build, and 3 sonic logo versions: your core logo + 2 adaptations
- Music curation and supervision — helping your team and agency choose what plays, where, and why
- Emotional audio testing — included: everything that runs is tested against your Brand Sound Core. Every audio review includes a Brand Sound Core fit assessment and actionable creative recommendations.
- Live-audience testing — optional add-on: real listeners react to your audio before it runs, priced separately
- Creative direction — adapting your sonic identity across new campaigns, content, and brand experiences
- Playbook (full) — complete brand sound guidelines for your team and agency
- Ongoing creative partnership with your team or agency
Snapshot and Build are included. Everything we create is yours to keep, even after the year ends.
We build the system. We train your team. Then it’s yours to use.
Because sound changes perception.